Saturday, March 24, 2012

Pavilion Pit Stop - A Glamorous Night of Fashion

23 March 2012, Kuala Lumpur - For the fourth consecutive year, Pavilion KL continued its partnership with MasterCard Worldwide which presented the most anticipated red carpet event of Pavilion Pit Stop 2012. Themed ‘A Glamorous Night of Fashion’, the event reflected the pulsating hype and buzz of the Malaysian F1 Grand Prix. Celebrities, corporate heavyweights, influential media and the city’s most fashionable people rubbed shoulders at this exclusive event which saw a high-energy fashion show by international brands and a special musical tribute to Whitney Houston by Malaysia’s top diva Ning Baizura.

The 400 chic guests were also indulged with a fashion show by Shanghai Tang showcasing their latest collection called ‘The Rite of the Phoenix’. The glamorous affair was the perfect event to debut the new Vertu Constellation Quest Ferrari phone, whose design was inspired by the Ferrari 458 Italia. Karen Millen also showcased their Spring/Summer 2012 collection, an eclectic mood with abstract prints, intense tropical patterns and bold colors.

Speaking at the event were Joyce Yap, CEO-Retail of Pavilion Kuala Lumpur, and Jim Cheah, Vice President and Senior Country Manager, Malaysia and Brunei, of MasterCard Worldwide. The fashionable setting was the ideal time for Yap to announce plans for the opening of Fashion Avenue, the mall’s newest lifestyle precinct, in September 2012. Event sponsors including GH Mumm, the official champagne of the F1, Shu Uemura, Miko Galere and Symphony Illuminate were also acknowledged.

“We are proud that Pavilion Pit Stop continues to be a much-anticipated event on the social calendar, in celebration of the Malaysian F1 Grand Prix. As the defining authority in shopping, dining and urban leisure, it is only natural for us to host a campaign full of fashion, style and excitement to coincide with such an illustrious international event like the F1 Grand Prix. We are pleased to continue our collaboration with a global brand like MasterCard Worldwide to present this high-octane fashion party since 2009,” said Yap. Also attending ‘A Glamorous Night of Fashion’ were 10 lucky MasterCard cardholders who spent RM1,000 and above at Pavilion KL.

Jim Cheah, Vice President and Senior Country Manager, Malaysia and Brunei, MasterCard Worldwide shares, “MasterCard is excited to participate in the Pavilion Pit Stop 2012 fashion event, offering our discerning cardholders a world of exclusive privileges combining the world’s most exciting sporting event and the glitz and glamour of high fashion.”

Many high-end retailers provided ‘special’ benefits to MasterCard cardholders at this year’s Pavilion Pit Stop Grand Prix sale. MasterCard cardholders enjoyed special discounts and privileges at these participating retailers – Karen Millen, Canali, Zanotti, Shanghai Tang, Godiva, Tumi, Michael Kors, IWC Shaffhausen watches, Rolex watches, Coach, Vertu and Swiss Watch Gallery – all at Pavilion KL.

F1 fanatics who attended the event were beyond excited at the prospect of winning a piece of the Caterham F1 car personally autographed by drivers Heikki Kolvaleinen, Vitaly Petrov and former Caterham F1 driver Jarno Trulli. The eventual winner of this priceless Caterham F1memorabilia Mr. Reza Ghazali said, “Winning the prize is absolutely unexpected. It’s the best F1 build-up ever and together Caterham F1 and Pavilion KL are winners!”

The dress code for the event was ‘A Touch of Karen Millen or Shanghai Tang’ and each best dressed winner received a Karen Millen iPad case or Shanghai Tang clutch respectively.

Malaysian super star Ning Baizura performed a powerful rendition of the late Whitney Houston hits ‘I Will Love You Always’ and ‘I Want to Dance with Somebody’ much to the crowd’s delight. Many guests were seen singing along and enchanted by the performance.

‘A Glamorous Night of Fashion’ was hosted by Pavilion KL and MasterCard Worldwide in conjunction with Pavilion Pit Stop, which presents five adrenaline-charged pit stops – Fashion & Party Pit Stop, Shopping Pit Stop, Cars Pit Stop, Connection Pit Stop and Dining Pit Stop – bringing the energy and pulse of the Malaysian F1 Grand Prix to the heart of the city.

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