Tuesday, September 13, 2011
Craft Brews goes Rogue
Always at the Forefront of the Beer Experience, Craft Brews is Going Rogue
Petaling Jaya, 13 September 2011.
Damansara’s gastronomic open-secret, Craft Brews, tonight expanded beer-lovers’ taste horizons by introducing a unique range of imported craft beer, Rogue. With a myriad of flavour from a more traditional Mom Hefeweizen to some quite spicy numbers such as Brutal IPA or OREgasmic Ale, this range of beer will extend the palate of any enthusiast.
Launched tonight was a selection of eight fine beers from the Rogue range – four available on tap, four available by the bottle. Even with such a selection, themes were evident with the Chocolate Stout, Mocha Porter, and Hazelnut Brown Nectar, along with some more traditional-styled beers like Mom Hefeweizen. Quite unique on the range is Juniper Pale Ale, which may be considered the beer-lover’s equivalent to a gin and tonic; and Dead Guy Ale, the drink of the ‘living and the dead’, as featured recently on Supernatural, a popular American television series.
Whilst tonight launched eight of the Rogue range, it is only the beginning for Craft Brews as they plan to introduce more of the range over time. Already in the pipeline for introduction to their menu later in the year are Somer Orange Honey Ale, Chipotle Ale, and Morimoto Black Obi Soba. Rogue’s diverse and intriguing range is definitely something the Craft Brews team plan on sharing with their customers. Craft Brews remains committed to bringing the finest quality and most exciting range of beers to its customers.
Emcee’d by popular radio personality Linora Low, the evening had a great party atmosphere. High in energy, with lots of amber gold flowing, accompanied by specialty dishes the Craft Brews kitchen has become famous for, the crowd had plenty of opportunity for additional fun, with beer-inspired games getting them worked up. Spin-the-bottle, a risque game from our teenage years, offered torturous chili’s and ginger as punishments, some more mild options, a few Rogue rewards, and of course, bottles of Rogue for all those who spun. Traditional ‘keg weightlifting’, along with other games also consumed the crowd and got people looking, if not drinking.
Craft Brews focusses on what its name suggests – serving craft beer. A craft beer is one that avoids using fillers, thickeners and artificial flavours, and generally results in a beer drinking experience that embraces natural flavour with a myriad of ingredients to create outstanding taste sensations. Craft beers simply show how beer can be extended in flavour, and how what we perceive as a traditional beer can be transformed into a new world of flavour. Since their opening, Craft Brews has fast gained a reputation for excellent beer, great food, and a really fun environment.
“Our mission is to continually extend the beer drinking experience for Malaysians, to let our customers try the best of what is available in the world of beer, and to show that beer is not just the drink we used to think it was – there are so many flavours that we can enjoy. Beer is the new wine, as we look at helping people further appreciate taste explosions, and the subtleties of new flavours and fresh ingredients. Tonight is simply the beginning of our journey with Rogue; there is definitely more to come” explained Paul Khong, Business Owner of Craft Brews.
Rogue originated in the United States, and has fast been viewed as a sought-after beverage worldwide. Rogue ales are made with the finest hops and barley malt, free range coastal water and Pacman top fermenting proprietary yeast. Preservative, additives, chemicals are never added, leaving every Rogue Ale a true craft beer. Rogue is bottled using an oxygen absorbing cap, brown glass for better shelf life, and plenty of malted barley and hops to provide stability.
Rogue continues to enjoy the recognition of its professional peers for quality, innovation, and dedication to the perfection of the craft of brewing. Having won numerous awards internationally since its inception in the late 1980’s, Rogue continues to be at the forefront of craft beer production, and in sharing the love of beer with the world. A great parallel to Craft Brews, who seek to share their love of fine beer, ‘one pint at a time’.
The Rogue range is exclusively available in Malaysia at Craft Brews. To sample for yourself, come on down to Craft Brews and experience their special brand of hospitality, expand your drinking horizons, and truly enjoy going Rogue with Craft Brews.
Craft Brews is located at G3 Podium, Ground Floor, Menara KLK, 1 Jalan PJU 7/6, Mutiara Damansara, 47810 Petaling Jaya, Selangor. Craft Brews is open daily from 12:00 noon until late. For reservations please telephone 03-7722-3000. You can find Craft Brews on Facebook www.facebook.com/CraftBrews and on Twitter @CraftBrews.