Tuesday, October 01, 2013
Heineken Recruits Four Malaysians for Space Expedition
KUALA LUMPUR, 3 September 2013 – What’s the ultimate voyage for a legendary traveler? Taking on the final frontier of course! Leave Earth to the tourists, as Heineken preps you for space.
Earlier last month, 15 Malaysians won the Heineken ‘Legendary Traveler’ contest - the first installation of Heineken’s Voyage campaign. They will be rewarded with an all-expense paid trip to Las Vegas where they and a friend will be whisked away on a voyage off the beaten path with Heineken.
In the final installation of the global campaign, Heineken ups the ante by sending four Malaysians to space camp training at Space Expedition Corporation (SXC) in Amsterdam.
“Through our Voyage campaign, we want to further inspire people to be resourceful and open to the world. We are rewarding a select few of our drinkers to go beyond their borders by taking them on the ultimate voyage – an experience that truly allows them to journey to new frontiers,” said Ms. Jessie Chuah, Marketing Manager of Heineken Malaysia
To be fit for their space expedition, four of them will undergo SXC’s unique astronaut training missions, the same training sessions that real astronauts go through.
In the G-centrifuge, they will experience the effects of elevated G-levels of up to 4G or experience weightlessness in the Zero-G or parabolic flights. The ultimate experience will be a stay in the Desdemona simulator, a first of its kind space simulator that is both full-motion and capable of generating all possible G-forces up to 3.3G.
To get on board Heineken’s ultimate voyage to SXC in Amsterdam worth RM40,000, all you need to do is:
Heineken ‘Ultimate Voyage’ Contest
1. Head to http://bit.ly/UltimateVoyage and key in your mobile phone number
2. You will receive a phone call followed by an SMS containing a unique code
3. Log on to www.heineken.com/my and insert the unique code to begin your journey
4. Point the compass in the correct direction, then drag and release to fly around the globe towards the next destination
5. Scoring for each voyage is determined by the overall distance from the intended destination at the end of each level
6. The lower the number of kilometers at the end of the game, the higher your chance of winning the prize!
Voyage is the fifth installment of the Heineken Legends campaign and is their latest global initiative that aims to inspire its drinkers to push their boundaries and seek experiences outside of their comfort zone.
The ‘Ultimate Voyage’ contest runs from 3rd Sept – 16th Oct 2013, so put your skills to the test and get ready for a legendary experience with Heineken!